Lady Dior Art
Service:
Art & Brand Strategy
Year:
2016 - 2023
Client:
Dior
Both symbol and legend, the Lady Dior bag embodies the essence of Dior—where timeless elegance meets a spirit of bold reinvention. Since 2016, the House has invited international contemporary artists to reinterpret this emblematic bag, transforming it into a canvas of personal vision and artistic innovation.
• Artist selection
• Creative facilitation between artists and Dior
• Project management from concept to completion
• Photoshoot and press coordination
• Curation and production of art talks during launches in Paris, Miami, and London
Artists included Lee Bul, John Giorno, Mickalene Thomas, Judy Chicago, Olga de Amaral, Joel Andrianomearisoa, Judy Chicago, Gisela Colon, Song Dong, Bharti Kher, Mai-Thu Perret, Recycle Group, Chris Soal, Claire Tabouret, Olga Titus, Ghada Amer, Brian Calvin, Sara Cwynar, Alex Gardner, Shara Hughes, Minjung Kim, Zhenya Machneva, Bouthayna Al Muftah, Françoise Pétrovitch, Wang Yuyang, Mircea Cantor, Jeffrey Ginson, Gilbert & George, Ha Chong-Hyun, Lee Kun-Yong, Mariko Mori, Ludovic Nkoth, Hilary Pecis, Mickalene Thomas, Zadie Xa, Michaela Yearwood-Dan, Xu Zhen.
